Meet Ron Zaragoza | The Creative Behind Recoil Design
Crafting brand experiences, packaging, and visual systems with strategy, craft, and a human touch.
Collaborative, dependable, and personally invested in every project. 
Based in Sacramento, California – working with local and remote clients.
MISSION READY > 
That's my approach: prepared to tackle any creative challenge with focus, precision, and a commitment to serving my client's goals with genuine loyalty and integrity. I bring the creative energy along with deep strategic craft and experience—not just to meet expectations, but to exceed them.
I've worked and delivered for entertainment brands like PlayStation, Ubisoft, LucasArts, CPG products including food & beverage and party games, emerging sports and fitness brands. My work spans identity, packaging design, retail  & event environments, marketing collateral, and digital content—creating visual systems designed to live seamlessly across both physical and digital spaces.
I operate as an independent designer through my studio, Recoil Design. I focus on freelance and contract collaborations, enjoying close work with teams and clients. Many relationships continue over time because I'm dependable, low-ego, and easy to work with. Clear communication, meeting deadlines, and staying aligned with project goals are priorities—whether I'm leading the creative or supporting an existing team.
I'm especially drawn to projects that combine strategy with strong visual storytelling, including brand identity, packaging design, retail displays, marketing collateral, and digital experiences. I value work that feels intentional and well considered.
Outside of client work, I spend time with my family, train jiu-jitsu, tend to my senior pitbull Hapa, play drums, and stay curious through design, tech, and wellness podcasts.
If you're looking for a creative partner who's personally invested in the work and easy to collaborate with, I'd love to connect. Thank you!
-Ron Zaragoza
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