Meet Ron Zaragoza | The Creative Behind Recoil Design
Crafting brand experiences, packaging, and visual systems with strategy, craft, and a human touch.
Collaborative, dependable, and personally invested in every project.
Collaborative, dependable, and personally invested in every project.
Based in Sacramento, California – working with local and remote clients.
Over the course of my career, I’ve had the opportunity to collaborate with brands such as PlayStation, Ubisoft, LucasArts, and Capcom—creating work that spans packaging and print, trade show environments, marketing collateral, and digital content across a wide range of branded initiatives.
While much of my experience is in the video game industry, my work always extends beyond any single category. I’ve contributed to product launches, brand experiences, and visual systems designed to live seamlessly across both physical and digital spaces—adapting to the needs of each client, audience, and environment.
I operate as an independent designer through my studio, Recoil Design, a creative division of Recoil Interactive, LLC. I focus on freelance and contract collaborations, enjoying close work with teams and clients. Many relationships continue over time because I’m dependable, low-ego, and easy to work with. Clear communication, meeting deadlines, and staying aligned with project goals are priorities—whether I’m leading the creative or supporting an existing team.
I’m especially drawn to projects that combine strategy with strong visual storytelling, including brand identity, merchandise design, marketing collateral, UX visuals, and environmental graphics. I value work that feels intentional and well considered.
Outside of client work, I spend time with my family, train jiu-jitsu, hike with my dog, play drums, and stay curious through design, tech, and wellness podcasts.
If you’re looking for a creative partner who’s personally invested in the work and easy to collaborate with, I’d love to connect. Thank you!
-Ron Zaragoza
