ODDASSITY® is “The Unforgettable Party Game for Mischievous People”. A bold card game built around dares, improv, and unapologetic humor. Launched in 2018 under Social Lubricant Games (Berkeley, CA), the game was created by three friends (myself included) with the goal of bringing more bite and wit to the party game category.
As a founding partner and head of creative, I co-built the brand from the ground up—logo, packaging, card design, tone of voice, and our irreverent mascot, Jack D. Ass. I also developed the visual campaign supporting a successful Kickstarter launch, along with social and video content.
The result is a distinctive, packaging-led brand with a strong visual identity that translates seamlessly across physical and digital touchpoints.
Expanded reach and impact. The cohesive branding, packaging, and marketing I created for Oddassity® helped it reach over 40 retail stores nationwide, launch successfully on Amazon, and position the brand for expansion into big-box distribution.
A mischievous party game with bold design and bigger laughs. The Oddassity® core deck package introduces our brand mascot, Jack D. Ass, illustrated in a retro style reminiscent of satirical political cartoons. His witty tagline under his portrait, ‘Dignity is Overrated,’ sets the irreverent tone of the game’s unfiltered humor. The packaging design uses a matte black foundation for sophistication, contrasted by Jack’s glossy cameo portrait, creating a striking juxtaposition of elegance and mischief. This balance of refinement and satire visually captures the Oddassity® brand and its unapologetically bold gameplay.
Social media that sells and entertains—because dignity is overrated.
As head of creative, I developed Oddassity’s social media presence to both promote the product and capture the mischievous lifestyle of the brand. From holiday promotions and Amazon Prime Day specials to Black Friday campaigns, each post was designed to stay true to Oddassity’s irreverent voice while reaching a wide, diverse audience. Balancing sales-driven strategy with authentic brand personality was key, resulting in a feed that not only boosted visibility and engagement but also extended the game’s bold, witty energy into the digital space.
ODDASSITY® Website Design and Development
We packed laughter in a box, then built a site to share it with the world! I designed and built the Oddassity® website using Wix, shaping its overall look, feel, and flow to match the bold, mischievous personality of the brand. From the homepage tagline “We packed Laughter in a Box” to the user-friendly navigation, the site was created to welcome visitors into the Oddassity experience. I also developed the ecommerce store, integrating inventory management and banking systems to provide a seamless shopping experience. The result was a digital hub that combined brand storytelling with functional design, giving Oddassity® a strong online presence to complement its retail identity.
