These projects come from earlier in my career, yet they remain worth sharing—whether for the iconic clients, the unique challenges of each assignment, or the specific skills they highlight. Each represents a meaningful moment in my creative journey and continues to reflect the craft, problem-solving, and attention to detail I bring to every project.
Client: Sony PlayStation | In-House
Project: Corporate Visual Style Guide
While at Sony as the Creative Services Manager, I was responsible for creating one of the early corporate visual style guides for the PlayStation brand. Working closely with Marketing, Creative, PR, and Legal teams across both the U.S. and Japan, I developed comprehensive guidelines to ensure the PlayStation identity was applied consistently and accurately worldwide.
The style guide established standards for logo usage across all brand touchpoints—ranging from print and advertising to television and digital media—defining how the PlayStation mark should live within the broader ecosystem. This foundational document not only safeguarded the integrity of the brand, but also set the stage for PlayStation’s growth into one of the most iconic and recognizable names in entertainment.
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Client: CAPCOM
Project: Retail Point of Purchase Design
As part of my work with CAPCOM, I designed a range of printed retail point-of-purchase materials to support their game launches and in-store promotions. This included posters, shelf cards, and display graphics created to capture attention, communicate key visuals, and drive sales at retail.
I also developed digital promotional assets and downloadable wallpapers for the Xbox Live Marketplace, giving fans access to branded artwork they could purchase and use on their consoles.
Every piece was crafted to align with CAPCOM’s dynamic game branding while maintaining visual consistency across product lines and retail environments, designed to spark excitement and connect directly with players.
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Client: Sony Computer Entertainment America
(Sony Interactive Entertainment )
Project: Playstation Portable "Slices of Life" signage design
At E3 2005, my design studio "Blue Fog Design, Inc." was commissioned by Sony in which I collaborated with renowned exhibit designer Mitchell Mauk to create the “Slices of Life” themed signage for the PlayStation Portable (PSP) exhibit. Each area within the space was uniquely branded to highlight different facets of everyday life, reinforcing the mobility, versatility, and on-the-go entertainment that defined the PSP handheld platform.
My role included concept development, visual design, and integration of the thematic elements across large-scale environmental graphics, ensuring a cohesive visual narrative that connected each exhibit zone into a unified brand experience.
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Client: KOEI Co. (Now KOEI TECMO)
Project: 2009 Product Catalog Design
Developed for E3 2009, this catalog highlighted KOEI’s latest lineup — from the Dynasty Warriors and Samurai Warriors franchises to new Nintendo DS titles marking a fresh direction for the brand. The metallic-silver constellation cover art set against a matte white background gave the piece an abstract, aspirational tone, while the interior design delivered a clean, modern showcase of the company’s expanding creative universe.
The following year, KOEI’s merger with gaming innovator TECMO would bring the combined studio to the forefront of the industry, marking a pivotal moment in the company’s evolution.
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This iconic centerpiece in Stanford University's Tressider Hall. The banner measures
Client: Photographer Michael Collopy
Project: Architects of Peace Exhibit Production
I collaborated with world-renowned portrait photographer Michael Collopy on the production of his Architects of Peace photo exhibition, which debuted in 2000 at Stanford University’s Tresidder Memorial Union, where it remains on view today(as of this writing). The exhibition accompanied the release of Collopy’s book of the same name—an international project dedicated to promoting global unity by highlighting influential peacemakers and mentors whose work inspires positive action worldwide.
My role focused on design and production support, translating Collopy’s portraits of global figures—including Mother Teresa, the Dalai Lama, and César Chávez—into a cohesive exhibition experience. A key consideration was developing a modular, replicable design system that allowed the exhibition to be efficiently reproduced for rollout to ten additional higher-education institutions, while maintaining visual consistency and impact. This included visual layout, integration of subject quotes, and large-scale environmental banners that enhanced atmosphere, reinforced the exhibition’s identity, and added dimensionality within each installation.
Exhibit Opening Image Collage - Photoshop composite highlighting select figures from Architects of Peace
Promotional Poster for Architects of Peace Exhibit
Promotional poster designs for the Architects of Peace photo experience exhibit.
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Clients: Best Buy and Walmart
Project: Retail Point of Purchase Displays
Header graphics designed for freestanding in-store displays deployed at Best Buy and Walmart. This work incorporated both the PlayStation® Greatest Hits and PlayStation® 2 peripherals visual systems, requiring strict compliance with the PlayStation Corporate Branding Styleguide—including proper use of the PlayStation logo, franchise branding, color specifications, and precise placement relative to other design elements.
The displays refreshed quarterly and seasonally, requiring the development of a flexible design system that maintained brand consistency while allowing for updated messaging and featured products aligned with Sony’s promotional priorities each cycle.
While created earlier in my career, this project demonstrates experience building scalable retail programs that balance visual impact, adaptability, and rigorous brand standards at point of purchase.
While created earlier in my career, this project demonstrates experience building scalable retail programs that balance visual impact, adaptability, and rigorous brand standards at point of purchase.
Header Graphics for PlayStation® Greatest Hits Display at Best Buy.
Header Graphics for PlayStation®2 Peripherals Display, Best Buy.
PlayStation® Greatest Hits Corrugated Displays for Walmart.
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Client: PlayStation® Merchandising
Project: PlayStation® Groove Tube - Merchandising Conference Identity
Year: 2005
I was commissioned by Sony's Merchandising Division to develop the visual identity and event materials for an internal Sony PlayStation merchandising conference focused on the next generation of interactive entertainment. The project included the conference logo, a three-panel fold-out invitation, conference collateral including handouts, hotel maps, and credential badges.
The creative direction blended mid-century television culture with a modern, futuristic edge, featuring a lava-lamp–inspired logo built from the PlayStation controller symbols, period typography, and a vibrant retro palette. The fold-out invitation incorporated metallic inks and mirror-foil stamping to add depth and contrast, unfolding into a visual timeline that traced key moments in visual and interactive media history—connecting the evolution of “the tube” to the PlayStation 2 era.
Additional Sony PlayStation® Conference Programs
Following the success of Groove Tube, Sony PlayStation teams across Merchandising, Sales, Operations, and Third-Party Publisher Relations repeatedly engaged me to develop visual identities and print collateral for additional internal and partner-facing conferences. These programs included internal sales and operations summits, publisher and licensee events, and Destination PlayStation—a key touchpoint between Sony and its third-party development partners.
During this era, premium printed invitations and conference materials functioned as both communication tools and brand signals. Each program required strict adherence to PlayStation’s corporate brand standards while delivering a distinct creative theme tailored to the audience and objectives of the event. The consistency of format across conferences, paired with fresh creative direction for each, helped establish a recognizable PlayStation conference experience while reinforcing the brand’s position at the center of the evolving interactive entertainment industry.
CREDENTIAL BADGE & GUIDE 2009
MINI SHOW GUIDE & BADGE
CONFERENCE BADGE & GUIDE 2009
