Sony PlayStation® - E3 2006
At a time when physical press kits were the centerpiece of major gaming events, I was commissioned by Sony to create the official press kit for the launch of the PlayStation 3 at E3 2006. Designed to stand out in a crowded media landscape, the press kit featured multi-layer embossing, foil stamping, and a mix of premium metallic finishes. The cover design mimicked the PS3’s sleek fascia in a dimensional, tactile way—turning a functional folder into a collector-worthy piece that embodied the innovation and prestige of the console’s debut.
A case study in tactile texture, visual draw, and item retention — the kind of piece people don't throw away.
