Where brand leaves the screen and steps into the room.
Some design work lives on a page. This work lived in a space, built to be walked through, felt, and remembered. These are the assignments where the brief extended into three dimensions, where brand thinking had to scale beyond print or pixel and become an environment. From tradeshow exhibit floors to gallery walls, each project required translating a visual identity into a fully immersive physical experience, keeping it cohesive, intentional, and unmistakably on brand because the screen simply couldn't contain them.
___________________________
Client: Sony Computer Entertainment America
(Sony Interactive Entertainment )
Project: Playstation® Portable "Slices of Life" Experiential Design
At E3 2005, Sony brought me in to collaborate with renowned exhibit designer Mitchell Mauk on one of the show's most immersive booth experiences. Together, we developed the "Slices of Life" concept — a thematically zoned PlayStation® Portable (PSP) exhibit where each area was uniquely branded to reflect a different facet of everyday life, from music and gaming to travel and spontaneous moments on the move.
My work spanned concept development, visual design, and large-scale environmental graphics — weaving the thematic identity across every zone so the space told a cohesive story from the moment you walked in. The goal was to make visitors feel the mobility and versatility the PSP was built around, not just see it on a screen.
___________________________
LUCASARTS : The Galaxy Celebrates!
LucasArts: Star Wars Celebration IV
Star Wars Celebration is one of the most anticipated fan events in the franchise's history, and in 2007, LucasArts brought me in to make sure their booth at Celebration IV in Los Angeles was worthy of the moment. The official Star Wars fan convention is the premier gathering for the universe's most passionate fans, and that year it served as the backdrop for LucasArts to showcase their upcoming titles. The graphics had to carry the weight of the brand while commanding attention on a packed show floor.
My work spanned booth graphics and posters designed to capture the excitement of what was coming while honoring the legacy of the franchise. Every piece had to feel bold, cohesive, and unmistakably LucasArts, contributing to an immersive visual presence that matched the energy of the event surrounding it.
LucasArts: Leipzig Electronics Show 2008
Some projects are defined by their scale. This was one of them. LucasArts tapped me to design large-scale wall graphics for their booth at the Leipzig Electronics Show in Germany, anchoring the space around the studio's newest release, Star Wars: The Clone Wars.
The centerpiece was two monumental graphics, each spanning 35 by 45 feet, that transformed the booth into a cinematic environment worthy of the franchise. At the time, these ranked among the largest printed posters ever produced for a tradeshow. Bringing them to life meant pushing the limits of one of the largest inkjet plotters available, navigating the intersection of scale, resolution, and production logistics with precision. The result was an immersive, commanding presence on the show floor that celebrated the animated series launch in genuinely epic fashion.
___________________________
Michael Collopy: Architects of Peace
When world-renowned portrait photographer Michael Collopy set out to document the lives of global peacemakers, he needed a design partner who could translate that vision into a physical experience worthy of the subjects. I collaborated with Collopy on the production of his Architects of Peace photo exhibition, bringing together portraits of figures including Mother Teresa, His Holiness the Dalai Lama, and Nelson Mandela into a cohesive, large-scale installation that debuted in 2000 at Stanford University's Tresidder Memorial Union, where it remains on permanent view.
The exhibition accompanied the release of Collopy's book of the same name, an international initiative dedicated to promoting global unity through the lives of influential peacemakers whose work continues to inspire positive action worldwide. My work centered on developing a modular, replicable design system that allowed the exhibition to travel and be faithfully reproduced across ten additional higher-education institutions without losing visual consistency or impact. This encompassed visual layout, integration of subject quotes, and large-scale environmental banners that added dimensionality and reinforced the exhibition's identity across every installation.
